But for some reasons, in 2011, the percentage of shopping cart abandonment reached 75%. This situation requires the internet marketer find an alternative to attract the consumer’s interest. Search Retargeting is online marketing strategy that perceived as the best way to attract the consumer’s interest and to tell the consumers what they have missed. It is highly effective marketing tool as it anonymously remembers the search term of the previous searching done by the internet user and then displays the ads that related to the search term in the next searching. It means that search retargeting targets the right users that searching certain product or service offered by the advertisers.
Another term that related to this online marketing strategy is Site Retargeting. When the internet user visit the advertiser’s website, the browsing history is recorded, so that trough this strategy the advertiser will be able to give the most relevant banner ads to search term in the next visiting.